General Information

Profile

Business Travel – is a professional monthly edition for the Russian MICE-industry and their customers. It publishes important and detailed information on the main aspects of MICE industry (Meetings – Incentives – Conferences – Exhibitions), breaking news and business travel market analyses, analytic surveys, information for the corporative business clients and etc.

Distribution

Circulation 7000 copies in Russia (Moscow, St. Petersburg, Nizhniy Novgorod, Samara, Yekaterinburg, Novosibirsk and other important regional centers). Delivery for corporative clients, business travel companies, transport operators, insurance companies, hotels, tourist associations, exhibition companies, convention and congress bureaus, local tourist boards and business travel related companies.

Target Group

Corporative clients: 78%
Business travel agencies, TMS-, PCO-companies: 12%
Hotels: 4%
Transport operators, insurance companies, software companies : 1,5%
National tourist boards, local tourist administrations, exhibition companies, convention and Advertising Rates congress bureaus: 2%
Other companies : 2,5%

Frequency: 6 times a year + Supplements

Address: 2, bld. 3, Suvorovskaya sq., Moscow, Russia, 129110
Postal Address: P.O.Box 32, 107031 Moscow, Russia

Phone: +7 495 723-7272
Fax: +7 495 723-7272
E-mail: business@tourbus.ru – editorial
reclama@tourbus.ru – advertising department
workshop@tourbus.ru – workshop department
Internet: www.bt-magazine.ru

General Director Ivan Kalashnikov
Chief Editor Alexander Popov
Advertising Department Director Olga Maltseva
Workshop Department Lyudmila Sivova
Circulation Department Larisa Tarasyuk

Subscription on the year 2010 via editorial office
Subscription rates: Annual subscription
Russia: €45
Overseas: €80

Advertising Rates

Format (4c)

1/1 page: € 3200
Junior Page: € 2150
1/2 page: € 1690
1/3 page: € 1090
1/4 page: € 890
1/6 page: € 550
2/1 page; € 4800
2 x Junior Page: € 3490

Covers

2nd Cover: € 3500
3rd Cover: € 3200
4th Cover: € 3800

1st Cover

Corner: € 650

Wrap cover

4 pages: € 3900

Coupons

4 pages: € 3100

Discounts:

2–4 publications 5%
5–7 publications 10%
More than 7 publications 15%

Arrangement of advertisement in the certain place – No surcharge.
Bleed – No surcharge

Advertising deadline – 25 days prior to publication date.

 

All rates in Euro and are subject of VAT tax (18%).
Contacts: Natalia Dalevich, Olga Maltseva
Tel.: +7 495 723-72-72, e-mail: reclama@tourbus.ru

Current prices are valid since January 1, 2010

 

Online

Bt-magazine.ru is Business Travel magazine's web portal. It is addressed a broad scope of users - from TMC-, DMC-, PCO-companies and other MICE-industry players to corporate clients from different sectors of business. Innovative forms of advertising and PR ensure client attention and interaction. In combination with TourBusiness magazine tourbus.ru offers an essential cross-media advertising platform in the Russian tourism industry.

Ad Type Size in Pixel Rate in Euro

 

XL Banner

385 х 82 – 370 euro
Top of the home page

Full Banner

231 х 231 – 410 euro

Half Banner

230 х 154 – 310 euro

All sizes are shown: width х height

Technical requirements: JPG, GIF, Flash – till 40 KB

Special Forms of Advertising

TourBusiness Newsletter
It includes hot daily news of Russian and International travel markets.
Circulation: more than 13000 addresses
Distribution: Russian travel agencies, tour operators and travel related companies
Frequency: daily
Price: 125 euro – 1 week
400 euro – 1 month

Banners in TourBusiness Newsletters
Size of banner 600 х 80 pixel
Price: 150 euro – 1 week
500 euro – 1 month

All rates in Euro and are subject of VAT tax (18%).

Contacts: Natalia Dalevitch
e-mail: reclama@tourbus.ru
tel.: +7 495 723-72-72

 

Special Forms of Advertising

Inserted Coupons

Format: 4 pages
Size (width x height): 205 mm x 100 mm
Color: full color
Price: € 3100
Glossy, enamel-paper is used weight – 135 g/sq. m
Other formats are available on request

Wrap Cover

Format: 4 pages
Size: 100 mm wide x 280 mm high
Price: € 3900

Bound Inserts

4 Pages € 6900
8 Pages € 9400
Glossy, enamel-paper is used weight – 135 g/sq. m
Other formats are available on request

Tip-ons

Tip-ons are only available in combination with 1/1 page advert
Rates: € 950 per 3000 Business Reply Cards, € 140 per each additional 1000 Cards

Loose Inserts

Catalogues, Invitations, Newsletters etc.

Address Data Base contents: 8000 Russian companies
– Corporative clients
– TMC-companies
– Transport companies
– Insurance companies
– Hotels
– Russian regional tourist boards
– IT companies etc.

Delivery list
Selection of delivery addresses:
- Regions
- Cities
- Activity of companies
- Travel agency / tour operator
- Year of foundation etc.

Costs per 1000 (weight – up to 20 g) – € 290
The cost of each additional 20 g shall be increased on € 120 per 1,000 inserts
Additional inserts: costs shall be increased on € 60 per additional 1,000 inserts

All rates are in Euro. VAT 18% is not included

Aditional Information of direct mail service you can get from Tarasyuk Larisa
E-mail: larisa@tourbus.ru

 

Publication Plan

 

№1 February	Cologne Special subject issue
№2 March	Organizing of international exhibition trips Incentive in river cruises Business travel in the Southern Russia MICE-destination: Austria MICE-destination: Germany Online hotel booking systems National tourist boards in Russian Federation
March	Russia. Meetings & Incentives Catalogue, 6th edition
№3-4 April-May	Event tourism in Europe Conference services market in Russia Business travel in the Volga region MICE-destination: Switzerland MICE-destination: Croatia Internet systems for corporate clients
№5 June	Bavaria Special subject issue
№6-7 June-July	Business aviation in Russia European castle-hotels for business travellers Meetings and seminars on railway trips New formats of business and conference services in hotels Business travel in the Kaliningrad region MICE-destination: Malta MICE-destination: Rhone-Alpes (France)
August	Spain Special subject issue
№8-9 August-September	Special MIBEXPO Exhibition Issue Leading players on Russian MICE-market Business class facilities of Russian and foreign airlines Hotels’ loyalty programs for corporate clients Special hotels’ programs for corporate clients Features of DMC management in Russia Business travel in the Ural Region MICE-destination: UAE MICE-destination: Jordan IT-solutions for TMC-companies
№10-11 October-November	Organizing of corporate events Christmas corporate programs of Moscow Region hotels Hotels services for VIP clients Business travel in the North-West of Russia MICE-destination: Malaysia MICE-destination: Singapore
№12 December	Incentive tourism in Asia, Africa and Caribbean Hotels’ programs for organizers of corporate events Airlines Loyalty Programs Business travel in the Western Siberia Hotels own reservation systems MICE-destination: Denmark, Norway MICE-destination: Cyprus MICE-destination: Scotland

 

Standard Formats

1/1 page        185 mm width x 239 mm height
1/1 page        Bleed size    210 mm width x 280 mm height
Junior Page    138 mm width x 184 mm height
2 x Junior        296 mm width x 184 mm height
1/2 page        185 mm width x 120 mm height, bleed size 210 mm width x 131 mm height *
1/2 page        91 mm width x 239 mm height, bleed size 106 mm width x 280 mm height *
1/2 page        138 mm width x 161 mm height
1/3 page        91 mm width x 161 mm height
1/3 page        185 mm width x 79 mm height, bleed size 210 mm width x 95 mm height *
1/4 page        91 mm width x 120 mm height
1/4 page,

4 columns       185 mm width x 58 mm height
1/4 page        43 mm width x 239 mm height
1/6 page        185 mm width x 40 mm height
1/6 page        91 mm width x 80 mm height
1/6 page        61 mm width x 80 mm height

Notes: All sizes are shown: width x height

* Formats for advertisement with bleed + 5 mm allowance for cutting on the outer edges.
Other formats on request.

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